The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Starting your company is one of, if not the, defining moments in your life. It’s easy to get caught up in trying to do everything at once, including handling every
It’s one of those things that Facebook keeps close to the chest – how it determines a user’s profile. Through a recently released patent, Facebook is using your profile information
It’s no secret. Livestreaming is all the rage for rabid fans of social media, and the platforms are pushing the media, too! We have livestreamed events, contests, and even product
You’ve spent valuable time and resources creating the perfect Facebook ad, but when it comes time to run your ad, you’re not reach enough people to see any results. Are
In short, a click is when someone clicks your content like expanding the image, while link clicks are when someone clicks the website link in your post. Our social media
Think back to the best concert venue you’ve ever been to. Now, aside from the dancing and the fun you had with your friends, try to remember all of the
Keeping track of your audience is typically the most important part of managing your social media and your company’s success. Seeing likes, comments, and followers are easy ways to
Facebook tightens the reigns on ads, but it is loosening things up on its Instagram platform. These are two of the social media stories making the news this week. New
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
