The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media
Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook
On social media, if they can’t see you, they can’t hear you! As social media expands, so does the number of users each major platform has. By February 2018, there
Getting customers and clients talking on Facebook can be a challenge, especially when you’re not monetizing your content. We recently discussed Facebook’s latest change to their newsfeed, which affect’s the
When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
