The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Do you know your personality type? There’s a good chance, your social media audience does. It’s quite possible you probably didn’t even know. How we interact online is easily monitored
With Facebook averaging 8 billion video views per day, there’s no questioning why Facebook ads are an absolute must for marketers today. Video is easy to consume, gets straight to
Instagram is once again expanding your capabilities when it comes to video, while LinkedIn introduces a detailed location-based service called Your Commute. Facebook offers a fond farewell to its Trending
Nearly everyone has a social media presence these days. Whether it’s Facebook, Twitter, Instagram, or even YouTube, chances are you’re dipping your toes in the social media space. It’s easy
Whether you run a Fortune 500 company, or you’re the brains and brawn behind a small or mid-sized business, your goal is the same: Success. Getting there often requires many
In any business, knowledge is power. And the more you know about your own business, the better you can connect with your audience and see results. With focus group testing,
Are you using voice related keywords in your PPC campaigns? If you are like most people, you most likely are adding phrases such as, “local,” “near me,” or “nearby” to
Minding your manners doesn’t only happen around the dinner table. Maintaining proper etiquette applies to social channels like Facebook, Instagram, and LinkedIn as well, especially if you’re managing a business page.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
