The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Facebook has started testing out monthly subscription fees for Facebook Groups, and in a move to help its creators, YouTube is rebranding its Subscription feature. Meanwhile, Instagram has launched its
When it comes to brands deciding how to present themselves to an audience, far too many spend the majority of their time worrying about social platforms as their bread and
The 2018 FIFA World Cup has kicked-off (literally) in Russia, and it doesn’t take a die-hard soccer fan to know, because chances are, you have seen it all over social
Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries!
This week in social media, Instagram finally shares how its algorithm works, while Facebook makes updates to its live streaming feature, and implements a new requirement that gives it more
Social media is a young person’s game, right? It often feels like the audience on Facebook, Twitter, and Instagram are college and high school student, and people in their early
Did IHOP just launch the best… or the worst social media campaign ever? In an attempt to draw in more customers, the breakfast chain temporarily changed their name to IHOb
Screenshots have taken over the personal and branded social media world. From capturing evidence of a conversation to collecting user-generated content, screenshots have made the digital world so much more
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
