The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media platforms like Twitter and Google are cracking down on unauthentic accounts. Meanwhile, Instagram begins its test on recommended posts, and Facebook Watch goes global. Here’s what’s trending in
Live from Atlanta?! That’s right – this week, we’re taking the Social Media Help Desk on the road! KWSM President, Katie Wagner, is streaming live from our Atlanta, Georgia
Chances are, you are looking at your social media constantly, hoping to see your follower count skyrocket. While many look at their follower count as the golden number, quantity does
It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are
If anyone can vouch for the power of social media marketing it’s Kylie Jenner. Did you know that the Lip Kit Queen makes an estimated $1 million dollars for every
If you run a business Facebook account, you probably received the same notification that we did. “New layout for KWSM coming on August 24.” We started receiving this as a
It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not
Would you log on to watch your favorite YouTube videos in “virtual reality?” Well according to this week’s Social Media Help Desk, YouTube would like you to log in and
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
