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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
Responsiveness is Key; Commit to a Mobile-Ready Website Refresh
Connectivity is a necessity; and if you’re like many people these days, you can’t breathe without your electronic device. That’s right. To some of the disciplined out there, OK… you’re
Don’t Neglect Mobile for Your PPC Campaigns
You may be optimizing for mobile devices with SEO but are you doing the same for pay per click (PPC) campaigns? If not, you should be as mobile searches will
KWSM Atlanta Expands and Welcomes New Team Members
At KWSM we are always trying to cultivate new, innovative ways to help our clients grow their businesses. When we decided to open our Atlanta office in 2016, it was
3 Ways To Use Social Media At Events
Telling your brand’s story can sometimes go beyond the office and out into the world. Whether you travel to a trade show, a conference, or any other type of event,
It’s Time For A Social Media Refresh
When you set up your social channels, you probably spent hours making sure they were perfect. You got the wording, the images, and your information exactly how you wanted.
Facebook Ad Placement | Where you Should be Displaying your Advertisements
It may seem like you see Facebook ads everywhere, and that’s because – you are! Facebook ads have advanced far past the occasional post on your feed. Now, marketers have
Building a Strong SEO Foundation
SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes
Google Analytics: Why You Need It As Your Marketing Sidekick
For every yin, there’s always a yang. This balance in life is the same balance in your marketing strategy. For every quality piece of content you have, there will always