The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Personal growth is important at KWSM: a digital marketing agency. While we are always sharpening our professional skills, Our President, Katie Wagner, also encourages an environment of personal growth. Last
Following Facebook’s option to hold “secret conversations” in Messenger, the platform is now rolling out more changes for chatting with friends. In October, Facebook began testing its newest notable feature:
Is a Huge Change Coming to Twitter? There’s been a lot of change in the world of social media. Twitter is considering giving you editing power, Instagram opens the doors
Blogging is fun! We proved this last week, when we presented three different ways you could share your wealth of knowledge with your audience. You’d be surprised how far a
You better watch out, you better not hide… it’s the season of selling, and we’re breaking it down on the Social Media Help Desk. This week, we’re back in California
And so it begins—the clock is winding down until the Thanksgiving feasts begin; the holidays are officially amongst us. This season is notoriously known for being the busiest time of
With 2019 upon us, you are likely looking at your marketing goals for the upcoming year. While some may be apprehensive about their marketing calendar, we like to think you’d
Twitter Makes a Change (And You’re Going to Like It!) Instagram steals another function from Facebook, Snapchat settles in unchartered territory, and Twitter tweaks things in a good way. These
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
