For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
When diving into the world of Facebook Ads Manager, you may find yourself overwhelmed with the number of options you have to create different campaigns. To help, we’re breaking down
Another week, another update! This week in social media news, Facebook announces new tools for managing the profiles of deceased users, Snapchat finally updates their Android app, and Statista.com creates
It’s an exciting week on the Social Media Help Desk panel as we have KWSM Atlanta Content Editor, Audrey Wunderlich, visiting our Orange County office for the week! She is
Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring
Three completely different platforms release new features with the same goal of helping users to better tell their story. This week in social media news, Snapchat started testing a feature
One of the key components to building a high-quality website is to ensure that it is safe to use. As technology and hackers get smarter, so do the web maintenance
Facebook, Twitter, and Instagram normally come to mind when people think of social media marketing, but what about Pinterest? Despite what you might think, Pinterest is pulling in over 250
In February, Facebook announced new ways for Pages to participate in groups at their Facebook Communities Summit. If you didn’t know, Facebook Groups are a place to communicate about shared
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
