The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Passion is an intense desire that can help you break through barriers to accomplish amazing things. When you think of passion, you may think of your favorite sports teams or
Before the days of scrolling through Google, Facebook, and Yelp reviews, and the numerous Instagram comments, businesses relied on word-of-mouth and surveys to understand customer satisfaction. In our current digital
We know it seems a little odd to be talking about authenticity on your Instagram channel. It’s your page. It can’t be any more authentic than that, right? Well, you’d
Wondering what new improvements are being made on social media this week? Facebook is getting real with users, Instagram is testing a new feature that looks similar to another app,
The funniest story in the world loses its luster after you’ve heard it a half a dozen times. Once we know the punchline, we typically tune out because we know
Our team at KWSM: a digital marketing agency works to help brands express themselves through great content, authentic social media, and compelling websites. We manage hundreds of brands each year
When I accepted an internship at KWSM: a digital marketing agency last spring, I diverged from the path that many of my fellow journalism classmates took by not working at
Traditionally, when you think of networking, you think of a professional environment and attendees personally exchanging business cards and information. Men and women in their business professional attire and pitching
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
