The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Twitter is all about personality. The best Twitter bios are original and unique. Some businesses choose to throw their 160 character elevator speech up top. Others add in a few
There’s a lot to be excited about in the city of Las Vegas. A new football team (Go Raiders!), an up-and-coming arts district with murals and designs on display for
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news
Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the
It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand. When you
Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram. Did you know that Instagram
If you are running ads, you know you have to dial in the right combination of creative, copy, and offer to have a successful campaign. You also have to have
KWSM: a digital marketing agency, a full-service digital marketing agency with offices in Orange County, CA, Atlanta, GA, and Las Vegas, NV is merging with Modi Marketing, a 6-year-old
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
