The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their
Did you know 90% of consumers use social media to communicate with brands? That’s why knowing how to respond to comments on your company’s social media sites is crucial. In
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in
There’s always a reason to celebrate! That’s something we pride ourselves on within our agency. Whether it’s a 3-year workiversary, a baby shower, or the month’s birthdays, we are always
There’s nothing Internet users love more than trying out new apps or features, and collectively grieving over the cancellation of a favorite social channel. In the news this week, we
Social media has become the ideal outlet for consumers to connect with brands. Customers don’t want to pick up the phone and wait on hold just to ask a question.
Another round of changes for some popular social media sites, including one aimed at helping people who may be distressed. In this edition of Social Media Help Desk, Managing Content
Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
