The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s been over a month since Georgia Governor Brian Kemp announced that certain Atlanta businesses were allowed to reopen their doors in the midst of COVID-19. Alongside salons, restaurants, and
When it comes to cutting-edge, impactful marketing platforms, Instagram, YouTube, and Facebook come to mind for many people. But what about LinkedIn? The professional networking platform is often glazed over
During times of uncertainty, most users want to be in the know. This is why platforms such as Facebook, YouTube, and Twitter are providing us with tools to help us
Instagram is an exciting and visual way for you to reach your audience on social media by using images and short videos. Entice your audience with creative and promotional posts
Twitter can be an ideal marketing tool to help you grow your business. With over 326 million average monthly users, the platform gives you the opportunity to share engaging content
The term social media is quite literally defined by the Oxford Dictionary as “an application that enables users to create and share content,” but that’s much easier said than done
When you hear the words “customer loyalty,” it’s possible that you think first about loyalty programs that are more hassle than they’re worth, like the free coffee punch card you
The State of California has recently announced that gyms will be a part of the next round of businesses cleared to reopen their doors. Many gyms and fitness studios in
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
