If you’ve been looking to form a better connection with your target audiences, consider serving them on a medium they are most comfortable with. Yes, all those Reels people watch and swipe on are telling us something – there has … Read More
March 8, 2023, marked the 7-year workiversary of KWSM VP of Strategy & Client Relations Jeff Soto, as well as the third annual “Jeff Soto Day.” In 2020, we created this special holiday to celebrate and thank Jeff for his … Read More
Those who grew up within the last sixty years, since the Golden Age of Advertising which defined the 60s, are hyper aware of the narrative of supposed untrustworthiness that comes with brand advertising. More than ever, consumers today have their … Read More
In the KWSM leadership program, I learned that a leader is someone we turn to when we want to know how we should think, feel, or behave. This is not limited to people in positions of authority. In fact, influence … Read More
In February, KWSM hosted its first ever KWSM Summit, where a few team members from each office location (Atlanta, Las Vegas, Orange County, and San Diego) met together to vision cast what the future looks like for our agency and … Read More
CEO Katie Wagner runs the KWSM leadership 12-week course a few times each year, and it was a privilege to have a seat this past quarter. Each week opened my eyes to a different facet of leadership and proved over … Read More
With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on … Read More
The marriage of social media and content marketing has meant that many brands must rethink how their brand voice connects with their audience in the place where the audience lives and interacts. After all, those browsing social media do not … Read More
Meta is aiming to create the most customized in-app experience for Instagram users. Meeting this goal includes launching new personalization features that put content control back in the hands of users. These newest Instagram features include hiding recommended posts and … Read More
Adobe Creative Suite just rolled out their 2023 updates for their software programs. With any update, you will find a handful of new features to improve the user experience. One new feature in particular is one you may already be … Read More
Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot.
