It’s no secret that video is an important element of any comprehensive social media marketing strategy. Did you know that more than 1.5 billion people visit Facebook Watch every month? And that’s just on one platform! With social media videos constantly popping up on our target audience’s newsfeed, it can be difficult to cut through the noise and showcase your product or service.
Ready for your videos to stand out? Here are four easy tips to optimize your videos for social media.
Get Viewers Hooked
To make a highly watchable and sharable video, you need to draw people in. The first step to optimizing your video content is to grab people’s attention in the first 3-5 seconds of the video.
When you are scrolling through your news feed, what catches your attention? A great way to get people to watch is by placing your best footage at the beginning or using a strong headline. Don’t be afraid to frontload your best stuff. The first few seconds are critical to getting your viewers engaged.
Here at KWSM, we provide video services such as Video Studio Day which allows businesses the opportunity to shoot professional, engaging videos at our office. Our team works with each business to create a script to ensure videos are optimized for social media and their website.
Make an Emotional Connection
Appealing to your audience’s emotions is a key element of any successful video. From the start, people need to begin feeling an emotional connection with your business and your brand.
Empathy – when your audience sees themselves in your content – is one of the main reasons people click a link, watch a video, or purchase a product or service online. It also plays a crucial role in getting people to share your video, which will help you with both impressions and engagement. Using humor, whether it’s over-the-top or subtle, is another way to connect with your viewers. Viewers are much more likely to share content that provokes a positive emotional response. Whether it’s hitting your viewer in the funny bone or the heart, an emotional connection plays a crucial role in getting people to share your video, which will help you with both impressions and engagement.
Encourage Action
Not only is it important for your views to have an emotional response, but you also want them to be compelled to take action and share your content. Think about ways you can get your audience to feel and connect and towards the end of the video, encourage them to share your content or visit your website with a direct call out.
Videos have one of the highest conversion rates of all content, so take this opportunity to get the results you want. Pro tip: Make sure your CTA is personal, straightforward, and actionable!
Optimize for Mobile
Did you know that over half of all videos are viewed on mobile? On Twitter, that number is around 93 percent! To get mobile-friendly, you’re going to want to simplify your graphics and make sure that visually, your video looks good on a small screen. Remove clutter in your content and think big, bold, and bright.
Bonus tip? Watch your video on mute. Is it compelling and impactful with the sound off? Mobile viewers may be watching your video on mute while they are out-and-about in the world. Add in some compelling captions or descriptions to help fill in the gaps or incorporate subtitles.
60% of businesses use video as a marketing tool.
Do you need a social media marketing strategy for your business? We can help.
CLICK HERE for a complimentary 30-minute social media audit.
