3 Ways to Use Video in Your Marketing Strategy

3 Ways to Use Video in Your Marketing StrategyVideo marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of content (like links or images).

As a result, video content will help leave a lasting impression. Studies show that video content gets people to retain 95% of a marketing message, compared to only 10% when reading that information in text form. This statistic alone should convince business owners who want to have brand recognition!

How to start using your video content in your marketing strategy

If you have made the wise decision to produce video content for your business, you need to begin using it in your marketing strategy. It will not do you any good sitting in your Dropbox folder!

At KWSM: a digital marketing agency, almost every single one of our clients is utilizing the power of video. Even though there are many more ways to use your video material in your marketing strategy, here are the top 3 ways to use video:

1. Upload your video to your website

We always recommend putting your video content on your website, because it helps people stay on your website longer (88% more time, on average). If you get people to stick around on your site, you have a better chance of converting them.

Another big reason to have video content on your website is that Google holds websites with video to a higher standard. Using video shows Google that you are a reputable business that wants to communicate your information to their users in the best way possible. Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.  If your competitors are not offering video content on their website, this might be the way to pass them in the search results!

2. Build video content into your social media content calendar

If you have social media channels (which we hope you do!), you should also share your video on your channels. Come up with a complementary caption that explains what the video is about and share it with your audiences. If you get them to watch a single minute, that is worth about 1.8 million words. This video may just be the reason they call you back or buy your product!

Tip: To get the most reach, we always advise our clients to upload the video “natively.” Uploading natively means you actually save the video file to your computer, and upload it straight from there to your Facebook, Twitter or LinkedIn.

3. Launch a video ads campaign

If you have some money to spend, we highly recommend using video in your advertising content. Statistics show that 64% of consumers make a purchase after watching branded social videos. YouTube is not the only place you can make a video ads campaign. Facebook, Twitter, and LinkedIn all allow you to upload video as your media content. Choose a platform to start advertising on and start showing your ads to people who do not know about your business.

If you need help creating new video content or uploading video content you have already made, please contact us.


64% of consumers make a purchase after watching branded social videos.

To catch their attention, you need to be creating high-quality branded videos. KWSM has an in-house video team that will help give your brand a human face to help generates the results you’ve been looking for.

CONTACT US for a complimentary brainstorming session on how to add video to your website or digital marketing strategy.