Is summer a good time to work on your marketing? Many people think about vacations and relaxation when the summer sun starts shining. However, it’s also an opportunity for businesses in the professional services industry to rev up the marketing budget and achieve business goals. Here are five ways to
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view accountability in the workplace with an overall negative perception, relating to disciplinary action. While this negative perception will not come
Updated on February 22, 2024: This post was originally published June 1, 2023 and has been revamped and updated for accuracy and comprehensiveness. To generate leads, you must generate interest, which is easier said than done. To captivate and hold the interest of potential clients, companies need to go
With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on their website. This allowed Meta to pull user behavior data
Creating a website and crafting an effective website are two very different things. At KWSM, we strive to create a website that our clients love, and develop one that is effective, generating the interactions our clients need to be successful in their field. One element of a website that determines
In our digital marketing experience, we’ve discovered that a compelling landing page is more than just a digital front; it’s the heart of your lead generation website strategy. It’s where first impressions are formed and decisions are made. Regardless of your industry, the effectiveness of a landing page lies in
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives
Times are changing, and there’s a noticeable shift in how people consume content. Increasingly, short-form videos are becoming the go-to source in small business video marketing, for both information and entertainment. Users are seeking content that offers more than static images and plain text; they crave interactive and engaging experiences.
