Pinterest can be a valuable resource for promoting your business, but many people don’t quite understand how to effectively use it. There is more to it than just pinning pretty pictures and following fellow users. Pinterest offers a number of tools for businesses to use in order to expand their reach and promote their products or services.
Add the Pin-It button to your website’s pages to allow visitors to directly pin content, which is then visible to all of their followers on Pinterest. Any time Pinterest users discover and click on the pin, they will be redirected back to your website. Once you’ve added the Pin-It button and verified your website, you’ll be able to access domain analytics, which show you the most popular pinned content from your website. It’s an easy upgrade and Pinterest provides step by step instructions on how to add a Pin-It button to your website.
A Rich Pin is a pin that includes extra information on the pin itself. There are six types of Rich Pins: app, place, product, recipe, article, and movie pins. The added information makes Rich Pins more attractive and more likely to be re-pinned. Visit Pinterest for detailed instructions on how to prep your website to produce Rich Pins.
App Pins include an install button to allow users to instantly download your app. Place Pins can include a map, address, and phone number. Product Pins include pricing, availability, and where to buy. Recipe Pins include ingredients, prep time, and serving info. Article Pins can include a headline, the author, or story description. Movie Pins include ratings, cast info, and reviews.
Analytics are just as important for Pinterest as they are for other social media channels. Pinterest Analytics allow you to see what your most popular pins are, what’s being pinned from your website, and how many people view your profile. You can also get valuable insight about your audience, including demographics, what their common interests are, and what other businesses they follow. You must have a business account to access Pinterest Analytics and Pinterest has a how-to guide to walk you through it.
To get the most out of your Pinterest account, make sure to utilize all the tools at your disposal. Make your content easier to pin, produce more informative pins, and monitor your analytics to expand your reach and grow brand awareness on Pinterest.
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