With more than 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential customers. Pinterest offers businesses several benefits that can help increase website traffic and expose your products/services to a wider audience.
Here are 3 tips to help businesses get the most out of Pinterest:
1. Make your website Pin-friendly.
In order to encourage users to engage with your company’s content, it’s a good idea to install the “Pin It” button on your website. This allows users to pin items from your site (blogs, photos, etc.) to their personal boards, thus allowing more visibility and possible traffic back to your website. To accomplish this, simply go to the Pinterest Widget Builder and complete the steps.
2. Create Boards Based on Your Brand.
Pinterest boards aren’t just for your blogs or products. You can also use them to pin other content that accurately reflects your brand’s values and interests. This will help users create a connection your business. For instance, at KWSM, we are shamelessly obsessed with donuts, so we have a Pinterest board dedicated to them! (Yum!) Think about what your business is passionate about, what it stands for and what interests you have – and create boards according to those topics. Having trouble coming up with ideas? Here’s some help!
3. Engage With Influencers in Your Industry.
Use Pinterest to locate influencers who already have the attention of your target audience. Are you a beauty supply company? Follow major beauty and fashion magazines or bloggers. Perhaps you’re a law firm – follow industry leaders and publications like Forbes. Once you’ve followed them, you can start repinning content that fits your boards. You can also ‘like’ their pins and make thoughtful comments. This can be a good first step in relationship building and getting other users in your target audience to see your business.
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