Chances are, you are looking at your social media constantly, hoping to see your follower count skyrocket. While many look at their follower count as the golden number, quantity does not trump quality. Social media takes time, hard work, and most of all, patience. Unfortunately, many people try to cut corners and speed up the process by buying their following. It may help your ego, but you’ll fail in the eyes of the algorithm. There are numerous reasons why you should never buy your followers, so make sure you understand what you are really doing to your brand when you hit that “buy” button.
You Can’t Fool The Algorithm
Facebook’s algorithm is smarter than all of us. It knows genuine content, and it can tell if fans are real. If for a second it thinks you are attempting to game the system, it will deal you a throttled reach. That’s a good thing for all of us. Why? For one, it helps cut down on the fake noise on social media. Keep it real.
Bots Can’t Buy Your Product
You want your social media to drive sales or leads, and you want it to tell the story of your brand. You might value every new follower, but what are your fake followers going to do to help you? They won’t visit your website, they won’t be sharing your posts, and they can’t buy.
Your True Fans Will Be Angry
Your audience is savvy. Keeping your fans trust is difficult. Once it’s lost, it is nearly impossible to gain it back. Your audience can tell if you have 10,000 fans and your posts are getting four likes and zero comments. The authenticity is out the window. It isn’t just your audience that will flee. Any partnerships you have based on those numbers will crumble too. Make sure to ask yourself if it’s worth it.
You’re Throwing Money Away
Buying fans is bad. There’s no other way to say it. Instead of spending $500 for 2,000 followers, use that budget to get in front of real people who could become loyal fans and customers. That social media ROI will be there in the long run.
We know firsthand how long it can take to build a significant following, but if you take the time to do it right, those followers will equal more revenue and an authentic experience for the rest of your audience. If you’re struggling to continue your growth, then take the time to evaluate what major moves you might be missing. No matter how frustrated you get, remember that doing social media the right way will always benefit you in the long run.