How To Utilize Snapchat For Your Business

Photo: @tacobell

Whether you’re using Snapchat for the fun filters or scanning the Discover section for the latest news, Snapchat is a social platform that’s becoming a one-stop shop for users across the globe. The four-year-old app now has over 150 million users a day, beating out Twitter in daily usage!

As a business owner, it’s important to know the facts about Snapchat and how it can help grow your brand online. From Snap ads to Geofilters, Snapchat has become a lucrative marketing tool for businesses! Here’s how your business can get on the Snapchat fast track.

Tell Your Story

It’s no surprise that the Snapchat demographic is on the younger side, comprised of users falling into the range of 18 to 34 years old. But don’t turn away just yet! Even if your audience isn’t in this demographic, Snapchat is becoming a vital part of marketing strategies for businesses. Brands are using the fun filters, texts, and geofilters to build brand awareness through quick videos in a creative way!

Bring Your Audience Behind the Scenes

One of the best parts of Snapchat is being able to tell your brand’s story using videos and images. Take your audiences behind the scenes and show them what they wouldn’t be able to see otherwise about your company. Show off your office culture by snapping videos of game day at the office or fun celebrations for your employees. This takes your audience back stage and gives personality to your brand.

Offer Incentives

Now that you know how to tell your story on Snapchat, it’s time to get your audience to follow your handle! A great way to do this is through incentives and promo codes only available on your Snapchat. Audiences are driven by sales and exclusive discounts; offer these on your Snapchat sporadically so they keep coming back for more! By creating exclusivity by offering this discount or promotion on one channel, it builds up more of an interest for potential sales.

Ads & Geofilters

Snapchat has been making headlines recently by becoming a public company on Wall Street. With these big changes for the former startup, come big opportunities for businesses to promote to mass audiences. Businesses can now advertise on Snapchat with Snap Ads, which are promotional photos or videos that show within a user’s feed. This is a great way for businesses to get their brand in front of hopeful prospects. If you’re not looking to get sponsored on the platform, you can also utilize custom Geo-filters. Geo-filters are filters that Snapchat users can put over pictures they take, as shown in the image above. If you’re having an event or you own a brick and mortar store, this is a great way to promote your business using your audience’s photos!

Overall, creating memorable content and sharing your personal story is extremely important for a business to thrive. By utilizing Snapchat, you’re giving your audiences an inside look into your business all while humanizing your brand.

In addition to promoting your business on Snapchat, the company has just made it easier to connect with your audience with a barcode! Learn more about custom Snap Codes here.