If you want to engage with Millennials or those in Generation Z, utilizing Snapchat as part of your social media marketing strategy may be useful for your business. Snapchat is great for targeting this younger demographic and can provide fantastic engagement with your audience.
Snapchat was launched in 2011 and is currently one of the top 15 most-used social media platforms in the world. Keep in mind that 82% of all Snapchat users are under 34 years old, further solidifying it as a great platform to reach this audience. This channel also provides you the opportunity to showcase a more playful side of your brand. The app is all about being authentic, casual, and fun.
Read on to discover three ways you can use Snapchat for your business.
Invest in Snapchat Advertising
If you have allocated funds for an advertising budget and have a large portion of your audience on Snapchat, it may be beneficial for your social media marketing strategy to invest. Snapchat has several different types of ads that you can choose from.
Collection ads are shoppable ads ideal for e-commerce businesses and allow users to shop directly from the app. Filters and Lenses ads allow you to distribute sponsored filters or lenses to your target audience. Story ads appear in Snapchat’s Discover section as branded advertisements with an opportunity for viewers to go to your website. Commercials appear within Snapchat’s curated content and are great for building brand awareness and reaching new audiences.
When creating Snapchat ads, remember to include some interactive elements, such as a call to action to visit a specific link.
Create Interactive Filters
Snapchat’s popularity is partly due to its filters and geotags. Through this feature, businesses have the opportunity to get their message in front of users by creating interactive filters that people will want to use and share. This creates user-generated content that promotes your brand to Snapchatters, expanding your reach.
Geofilters are location-specific filters for people to use when they are at your business or location. This works especially well for a business with a brick-and-mortar storefront.
Creating a branded filter or geofilter can cost between $5 and $5,000 depending on how widely your business wants to promote the filter.
Set Specific Goals
When setting your social media marketing goals, think about how Snapchat can be integrated.
If one of your goals is to increase traffic, Snapchat ad features can help drive users to your website and products. With Snapchat Insights, you can get a better look at who is interacting with your content to better target and connect with that audience both on the app and on other social platforms.
While Snapchat does attract a particular audience, there are still ways for Snapchat to help you achieve your social media marketing goals. Overall, it can help you drive traffic and increase sales among millennials and Gen Z while showcasing a playful and authentic side of your business.
Over 210 million snaps are created on Snapchat every day.
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