Your brand voice is an important part of your company’s identity. It establishes who you are as a business and what you represent. If you’re a Las Vegas business, are you quirky like Carrot Top? Are you serious like Steve Wynn? Are you a mixture of both like Penn and Teller? Identifying the ideal voice for your brand is integral to the success of your marketing. Here are the steps you can take to find your ideal voice and incorporate it into your digital marketing strategy.
Bring Your Best Minds Together
Changing your brand’s voice or choosing one for the first time will impact many other areas of your business. Your voice will represent who you are as a company and what you want your Las Vegas customers to know you for. It also makes it easier to build trust with your customers. Making such a big decision comes with a lot of pressure and you want to ensure that your whole team buys in. You’ll want to pull a team together of your best and brightest minds that include marketing, leadership, and representatives from other departments. The more well-rounded your group is, the more likely you will land on a brand voice that fits your business and connects with Vegas locals.
Pretend your Business is a Person
If your brand was a person, what words would you use to describe him/her? Comical? Sincere? Community-oriented? Passionate? Make a list of all the words that would describe your most authentic brand voice. Then, choose your top three. Next, define those words further by adding characteristics that should show up in your communication and the content you are creating.
Put Your Voice Into Action
Once you’ve determined your brand voice and personality, it’s time to share it! Begin with implementing these voice changes in your basic content. This may require you to rewrite the copy on your website as well. Once you have these bases covered, share your voice with your customers. Start networking with locals interested in your business using your new brand voice and introduce them to your business. Don’t forget to reconnect with past and current customers and show them the new and improved you.
Finding your brand voice is only half the battle. As we’ve seen in marketing for Las Vegas hotels, businesses go through many makeovers over the years. The same lighthearted voice your business began with may not make sense years down the line. It’s important to revisit the voice and personality you have chosen and make changes as your business matures.
86% of consumers prefer an authentic and honest brand personality.
Get started building a strong brand voice for your business today. KWSM is ready to build a custom brand strategy to start you on the right path for growth.
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