Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why they should choose you. As part of your content marketing strategy, it’s important to come up with creative content to keep your audience engaged and achieve your overall marketing goals. Here are some tips that can help you create compelling content for any channel you’re using.
Keep It Simple
The purpose of your content is to create a conversation with your audience and help build a relationship with them. Keeping your posts simple and straightforward is the key to achieving the best engagement. Improve the readability of your content by using a clear call to action, short headlines, and straightforward messaging.
Make ‘Em Laugh
No matter what social media channel you choose to include in your digital marketing strategy, your audience wants to see the most authentic version of your business. Humor is a great way to break the ice and keep your content interesting. Depending on your brand voice, jokes may not work in your content. But if they do, try spicing up your posts with witty puns or industry-related humor to produce a few smile-worthy moments and even a few extra shares.
Use Current Events
Timeliness is extremely important when coming up with creative content. Current events are a great opportunity for your business to show that you know what’s going on in your industry and in the world. Examples of events to tie into include holidays, local awards or recognitions, and even current events and trending topics in pop culture. When choosing which events to reference in your content, remember to select those that align with your brand voice and mission.
Social media users love to share their opinions. Including questions or polls in your content is a creative way to get your audience involved. Request their opinion on a new product or service you plan to roll out. You can even obtain ideas for blog topics by hosting a Q & A session and then writing about the questions you get.
Creating effective content is all about establishing a plan. It starts with knowing your brand voice and who your audience is. Then you can include some of these creative tactics into your daily content and establish deep relationships with your customers.
63% of businesses do not have a documented content strategy.
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