When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do you pull your social media content out of this cycle, to create new content that improves your social presence? Here are 3 ways to keep your content interesting.
Play into Trends
One of the easiest ways to bring some interesting, different topics into your content is to stay current on trends – both within your industry and on the internet as a whole. If you see a fun or compelling trend emerge that aligns with your brand identity, work it into your content! Make a cheeky play on the trend, or participate in it directly to show your audience that you are staying relevant.
Experiment with Mediums
Sometimes, it’s not the content of your posts that is uninteresting, but the presentation of it. Play around with different mediums within your posts – alternating between graphics, videos, or user-generated content can be good ways to spice up your page and keep things interesting for your followers. Some creative ways to experiment with mediums are to incorporate film photography, gifs, or stop-motion into your content library. Posting your regular content in an unexpected format can help you catch the attention of your following and likely increase your engagement rates.
Ask Your Followers
When your creativity has run dry and you truly can’t think of new ways to refresh your content, ask the people who see it. Run polls or pose an open-ended question on social media so your audience can give you a better idea of what is working well and what isn’t. Let them tell you what they want to see from you. Usually, followers are happy to provide feedback if you make it easy to do so, and this insight can help guide your content strategy – giving you ideas for new types of content and ensuring you’re heading in the right direction to boost engagement.
70% of companies invest in content marketing, which could include visual marketing strategies.
Are you investing enough in keeping your content interesting? At KWSM, our team is skilled in building digital content strategies that align with your brand goals and keep things interesting for your audience.
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