Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent on your audience and your content.
Post Evergreen Tweets
If you have a lot of great articles from your website to share, your feed will constantly be filled with posts. These types of posts are known as evergreen content. They could be blog posts, white pages, and case studies. They are not time-sensitive and can be cycled through your feed at any time.
Know Your Audience
Twitter is built on conversations and connections. Whether you’re an award-winning athlete or a student, Twitter allows users to have a conversation with anyone. This is extremely important when it comes to understanding your brand’s audience. If your followers are actively asking you questions, you may be tweeting more often. Six out of ten users expect a brand to respond within an hour! If you’re not networking as much and using twitter to build links for your resources, your tweet count may not be as high.
Understand the Lifespan of a Tweet
When deciding on your company’s magic Tweet number, it’s important to understand the lifespan of a tweet. Users spend a little over three minutes during each session on Twitter. This results in a tweet’s short lifespan of 15 – 20 minutes! When taking that into consideration, it may help you decide if your brand needs to increase the amount of time you spend on Twitter.
Still wondering how often you should tweet? Start with a few times a day and go from there. Tweets can include interactions with other accounts such as replies, curated content, and retweeted posts from others.
77% of Twitter users have a better impression of a brand when they respond to a tweet.
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