The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different. The business blog is an extension of your website and your corporate culture.
The Backstory: the whole way to the restaurant (Break of Dawn), I was thinking to myself: “Yes, if I check in on Yelp today, I think I will become Duke of this restaurant.”
A woman was cycling in the middle of a 300 acre forest and went flying over her handlebars. She was unable to walk and knew that she was all alone. To make matters worse, there wasn’t a cell phone close enough to call 911, but she did have enough signal left to send a tweet.
She sent out one tweet and at least six people called the local medics, who were on the scene within minutes.
Tweeps: it’s your Twitter Peeps! What I love about all the different social media channels is that all of the major channels are distinctly different in so many ways.
Linking Facebook to twitter is the most commonly accepted update that is still happening. Like Chuck Woolery, I love this connection. Twitter is the little bird of social media that talks a lot and can get away with it. Facebook is more of a quality update that might happen more than once a day but can easily be added to a twitter stream-if you’re active on twitter. If you just have twitter set up solely as a repeat reference for Facebook then call Joey Greco because you’ve got a problem.
I love social media. And as an extension of those feelings, I love my laptop. And my smartphone. But I’m not in love with them. I wanted to make that clear because, apparently, some people are. A new study from Arizona State University finds that people can actually be in love with their favorite devices. You can read a whole article about it here, but basically what we’re talking about is something scientists call “material possession love.” It happens when a person “becomes emotionally attached to possessions as real substitutes in what resembles a human relationship.”
I think that surprises are harder and harder to pull off these days with the high use of social media, but leave it to my wife and friends to know better than to post anything on their FB pages or Twitter accounts about their plans for the evening.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
