The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
How do you stay active on Twitter without signing your soul away to the little blue bird (or the fail whale, in my case)? Things on Twitter move fast, to say
Everyone wants to get their content found on social media. We go through rigorous and tedious processes to use SEO to help optimize our websites, our blogs, pictures, everything. Attaching
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Remember my episode with Birchbox several months ago? Fortunately, Birchbox graciously reached out to me and we resolved the issue, but today my social media customer service (or lackthereof) saga
Reaching a targeted or selected audience for your brand or product is crucial! Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for quite some time and are
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the dark side,’ they said. They
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
