The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
There are tons of options out there when it comes to social media; your choices are virtually endless. So the real question is how do you find the best forms
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
The other week I discovered the “Who’s Viewed Your Profile” feature on LinkedIn, which enumerates exactly who has been peering at your online curriculum vitae within the last 15days. I
Ok, so you’ve got your LinkedIn account setup, you filled it out so it’s 100% complete, and you have connected with everyone you know. Now what? Great question. Fortunately, LinkedIn
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Around a month ago, I logged onto Facebook and went to one of my clients’ pages to do our daily social media management. I was surprised to find that the
Twitter is a simple social media platform. You follow people, people follow you, and you post 140 character updates called tweets. Really, that’s all there is to it. However, I
You’ve probably heard the phrase “above the fold” when it comes to newspapers. In the olden days, newspapers were the most used source of information. The most important stuff usually
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
