The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
It’s easy to get wrapped up in your social media strategy and then fall into a rut. Soon, your numbers start to plateau, or even worse, sink. What could you
Creating videos to help market your brand is one of the most innovative strategies you can use. In today’s world of social media, videos are shared 12x more than regular
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Last week I wrote about my not-so-secret protocol on getting more LinkedIn recommendations. Like I mentioned before, having recommendations on LinkedIn gives you credibility for your work and your abilities,
By now, it is common sense that any company that wants to make the most of its social media presence must reply to everyone who addresses it directly on Twitter. Although there might still be some debate about what the appropriate timeframe for that reply is, the necessity for a reply is unquestionable. But what about the Tweets where a company’s name is not @mentioned or #hashtagged: should a company reply to random Tweets where their name is simply brought up?
As for the finale on choosing the best forms of social media series, we take a look at Blogging and Google+. Social media is best used in conjunction with what
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
