Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and stay informed with the latest social media news.
IN CASE YOU MISSED IT:
Do you know the saying that goes something like, as long as you don’t leave breadcrumbs no one can follow you? Well that doesn’t apply at all on social media. It doesn’t matter if you post something and delete it, deactivate your account or whatever – once you put something on social media its there. For good. With that being said, make sure that whatever it is that you post to your channels, is a) the right thing to say or b) its on the right channel. This little slip up at KitchenAid likely cost the culprit their job, along with the company’s reputation. The digital world is more concrete than we all think. The tweet that shocked the world.
Tending to your customers needs is a necessary component to any business. The customer service aspect of any company can be what sets it apart from another like company. With that being said, social media is becoming a a viable place to harbor customer feedback. Social media allows for all of the engaged users to not only post their comments but to see how your company responds to similar comments. This all in all helps to strengthen the connection they have to your brand. Customer service on social media.
Twitter is changing its tactics yet again. Many companies neglect to put artsy background pages on their Twitter accounts. In fact most people leave it as a solid fill background. With so much unused space, Twitter has given the go ahead, or the thumbs up, for Twitter accounts to start selling ad space as their backgrounds. Just imagine, if you visited People Magazine’s Twitter page and saw an add for a local sandwich shop. Find out what’s going on.
Facebook has long sought to reach the most fans as possible on social media. That day has come with its significant milestone, having registered 1billion active users. That is roughly the size of China, roughly 3 times the size of the US, which requires roughly 532 million kilowatt hours of energy which is enough to power 53 million US households for one year. How big is Facebook?
Feature photo credit: @lady_pearl82
