
The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an

Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an

The pop diva Beyonce set Instagram on fire with a video post highlighting the new visual album with one word; Surprise. Within 12 hours, fans generated more than 12.5 million

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily

Your Twitter bio may make or break a potential follower. Be sure to spend time crafting a compelling bio that clearly says who you are and what it is you

New features have been released on the ever-popular professional social networking site, LinkedIn. In case you haven’t heard, or seen the newest features, below is a summary of the most

It seems to me, teamwork is the backbone of a successful business. If the recent Super Bowl has taught us anything, other than how to make a great cheese dip

I recently signed up to attend a business seminar that’s coming up next month. There are several speakers who will present during this event, and as soon as I signed

If you are going to create social media channels for your business, it’s important to make sure they are set up properly. I can’t tell you how many businesses I

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up