The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
At the beginning of April, Yahoo pushed through a new policy in their effort to stop fraudulent emails. Two weeks later, AOL announced the same changes, with more email service providers
Since it came on the social media scene in 2010, Pinterest has been a powerful visual tool. It’s the place for “discovering good stuff, saving it for later or acquiring
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
By purchasing fake Facebook fans, you will actually hurt the level of engagement on your page. Want to see more of our Tip of the Day Videos? Please subscribe to
Real estate agents, brokers, and mortgage professionals have a unique opportunity to tell a story on social media that resonates with their audience. Most of us are either homeowners, or
Recently, Google+ made a small but interesting update to their pages. Every profile page now includes the total number of times the user’s content has been seen by others. This
The pictures on your website and in your blog posts are very important. They make your post more visually appealing and can help convey the message you are trying to
In the social media world, hashtags are everywhere. Hashtags are words or phrases proceeded by a number sign (#), which indentify messages related to a specific topic. A hashtag can
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
