The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you have a Facebook fan page, then it’s important that you understand Facebook advertising. It can help grow your fan base and help with engagement, not to mention drive
As an agency, we spending a lot of time helping businesses launch their social media presence for the first time. I have a lot of conversations about why companies want
Pinterest has moved up their roll out of paid advertising to include “Do-It-Yourself Promoted Pins” for small businesses. The channel recently announced that these pins would be available to help
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
It is important to identify your target audience so that you can write blogs that speak specifically to them Want to see more of our Tip of the Day Videos?
The tweets that are sent out on your business Twitter account will look very different than the tweets that are posted on your personal account. If you’ve just set up
A regram on Instagram means re-sharing another user’s post. Ideally, you would choose posts that reflect your business, products/services and overall brand. A business adding re-shares to its own Instagram
We are excited to announce our next Social Media Bootcamp being held each Friday in June. Get your social media presence in shape by learning the ‘big four’ social media channels: Facebook,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
