The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a
Use Twitter Lists to explore and find other followers relevant to your industry, location and interests! Want to see more of our Tip of the Day Videos? Please subscribe to
In any given week, I look at a lot of different business accounts on social media. Whether it’s one of our clients, a prospective client, a partner, or someone I
Because posts on Instagram are photo-based and not text-based, this channel provides an opportunity for visual storytelling like no other platform. As a business owner, we know you’re busy and
How many times have you scrolled through your Facebook news feed between meetings and found a great article attached to a post you wanted to read but didn’t have time?
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be
Having trouble coming up with new tweets? Using your blogs is an easy way to create content for Twitter! Want to see more of our Tip of the Day Videos?
Whether you’re a personal trainer, nutritionist or a fitness center owner, social media will help you position yourself as the go-to person in the fitness world. There are so many
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
