The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social Proof is a psychological phenomenon that means that when someone is in a new situation and doesn’t know what to do – they assume that everyone else is right!
When live tweeting from an event, you need to be ready for anything that might come your way. Predicting award recipients is a difficult task, and even the most well-orchestrated
If you’re a small business managing multiple social media channels like Facebook, Twitter, LinkedIn and more, you can run into some days when you’re just not sure what to post.
Who doesn’t like a good quote? Quotes portray the human experience and unite us as people, so it’s not surprising that they are good for generating Facebook engagement and reach.
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
When you’re on camera, your energy level doesn’t come across as high as it would in real life. That means you have to really pump up your energy in order
With more than 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential customers. Pinterest offers businesses several benefits
With over 225 million registered users, LinkedIn is by far the largest and most powerful professional networking site in the world.LinkedIn is a great platform to connect with business professionals
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
