The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In anticipation of Social Media Day, June 30th, our office is abuzz with discussion about how to celebrate and share our expertise. After plenty of debate, we decided a webinar
We all have that friend who sends us non-stop game invites on Facebook, the friend who constantly rants on Twitter about everything and anything, and the one whose baby’s pictures
Videos can be a great way to share information and grow your brand online. Creating valuable and informative videos will demonstrate your expertise in a particular field, and since YouTube has
Imagine a place where millions of people from all over the world come together and each has their own unique message that they want to share with everyone else. In
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
As more businesses begin to realize the power of social media to grow their brand, abstaining from digital marketing ultimately means being left in the dust. The results are simply
Facebook advertising can be a powerful tool for your company’s digital marketing strategy, but the platform’s traditional format leaves a lot to be desired. After all, it’s no easy task
When it comes to using social networking sites for your brand, Facebook, Twitter, Instagram and other such sites give you a great way to get the word out about your
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
