The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Google+ boasts major advantages for your business, some unique to its design, which make it one of the most powerful social media platforms available. From improving local search visibility
The month is almost over but the social media mavericks show no signs of slowing. One platform is tightening security and taking on the pioneer of search engines, while another
The topic on every social media marketer’s mind for the last six months is finally coming to fruition: Instagram ads! As the platform continues to expand accessibility to these features,
Thousands of businesses are created and collapsed every day. To make sure your company is on the expanding side of operations, you need to be on the forefront of marketing
With so many social media channels inundating your mind with content, how do you sift through it all to find the best content to share for your brand? It’s best
When you put your business on social media, it’s like walking into a room of clients, prospects and referral partners, and talking about your company. What you say matters. And, you
This week, your favorite social media platforms got serious, secretive, and more sensitive. LinkedIn wants to put the “help wanted” section out of business with their new referral feature, Twitter
We’ve discussed it many times before on our blog, but few people understand the breadth of features LinkedIn truly offers. The most obvious and beneficial of these is the ability
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
