The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Whatever the reasons a company decides to make a business page on Facebook, there are two main areas of focus every company page should have: growing fans and increasing reach.
Cover letters and resumes are the classic way to find the best applicants for your open positions, but what if you’re searching for more? Social media channels can be a
Social media marketing continues to expand, and it’s important to know what tactics to invest your time in to gain the best results for your business. Here are top trends
January 1st is almost here, and it’s a perfect time to make your social media resolutions! January is the month that we try to start fresh by setting goals and
Keeping your Instagram followers genuinely interested in what you’re posting is all about engagement. How do you interact with your followers? What makes you stand out from other brands? It’s
Now, more than ever, it’s a good time to get focused on using Twitter to grow your brand, your business, or your blog. Growing your brand is not simply a
The social media giants must’ve put you on the nice list because they’re gifting users with some nifty technology. Facebook’s messaging app just got more convenient, jobseekers on LinkedIn are
This week, Facebook announced that it will be unveiling Facebook At Work, the office version of the social media goliath that transformed the way our digital interactions take place. Now,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
