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What Does a Web Design Agency Do?
A web design agency specializes in designing and creating websites that represent your brand with quality design and compelling content, while implementing SEO best practices,
Using Elementor to Customize Your Website for Better User Experience
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Recent Case Studies
Case Study: How to Build a Local SEO Strategy in Multiple Markets
Many businesses begin to take off after following a local SEO strategy that effectively targets their audience across multiple geographic regions. This is especially true for niche service providers like
Driving Web Traffic & Leads: An SEO Agency Case Study
A Southern California family law firm specializing in mediation wanted to grow its overall website traffic and drive more online leads. The firm was inactive on social media, had an
SEO Agency Case Study
Updated on April 3rd, 2024: This post was originally published July 12th, 2023 and has been revamped and updated for accuracy and comprehensiveness. Does your website feel invisible online? Are
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Inside KWSM
How to Create Accountability In The Workplace
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
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Latest Posts
Understanding Facebook’s Relevance Score
If you have run a Facebook ad before, you have probably seen the column labeled Relevance Score in your ad analytics. If you haven’t seen this metric before, go to
Finding Your Voice: How to Write an Authentic, Original Blog
Communication is a skill we spend our lives perfecting, and the written word is no exception. Yet, in contrast to verbal communication, all of the ease and authenticity of our
Shape Up Your Social Media!
Maybe you think it’s too complicated… or time consuming… but if your social media isn’t as strong as it could be, it’s time to shape up! The Katie Wagner Social
Infographics: the What, the Why and the How
So your company’s got some great insight and usable data to share with your online audience. Whether you’re a wine maker and want to explain the profile difference in various
How To Establish A Customer Service Plan For Social Media
Whether or not you intended to use social media as a customer service help desk, clients will use their Facebook or Twitter profiles as a means to contact you when
The Rise of Live Broadcasting
If you have been keeping up with the latest social media chatter, then you may have heard the names Meerkat or Periscope in a conversation. If not, that’s okay. We’ll
Facebook Introduces "Call Now" Button to Ads
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
Amateur Photographer, Instagram Professional: Take Your Photos to the Next Level
In my college years, I took an introductory photography class to fulfill my fine arts credit. Thinking it would be an easy way to boost my GPA, I was terrified
