The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Twitter scores a touchdown and makes history with the NFL, meanwhile Snapchat is upping its game by closer connecting you and your friends, and Facebook is going futuristic by lending
The best business owners understand that fostering a strong company culture is paramount to cultivating a work environment that is both focused and fun. Particularly in the creative industry,
We’ve all been the victim of this social media misconduct: endless rants on Facebook. While the world’s most popular platform gives you the ability to write long form posts, it
You finally worked up the courage! You’ve gone all in to share your thoughts and inner-most feelings with the world by blogging. But hitting the “publish” button isn’t the end
LinkedIn is the perfect place to expand aspects of your resume that you couldn’t quite fit onto that one page resume limit or in a cover letter. As a professional,
When it comes to standing out among the masses on LinkedIn, which features set you apart from the 400 million other people on the platform? Besides a detailed resume and
Social media marketing sounds like such a complicated proposition for some businesses and a no brainer for others. Between deciding what channels to focus on and how to approach marketing
It’s getting loud on your social media feed: Notifications are making a lot of noise, a recent glitch spooked Facebook users, and Google is looking to lift livestream to the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
