The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
You’ve heard about the big guys – Facebook, Twitter, Instagram, and chances are you are already using them to promote your business. Popular social media sites like these are important,
Instagram Stories is continuing to step up its game. With a goal to increase users’ engagement, Instagram is allowing users to do more within Stories. You can now tag
Instagram takes another step towards unseating Snapchat as the popular video-engaging site for quick content. Meanwhile, Pinterest is giving loyal users what they have been asking for, while YouTube is
When it comes to social media, what you say and how you say it matters. Your brand’s personality is largely determined by the words you use. Every time your
As social media managers, we often stress the importance of having a social presence. As a focal point of both customer service and brand awareness, social media is important for
LinkedIn is a great platform for many things: showing off your business, displaying your skills, building credibility, connecting with other professionals, and sharing your knowledge. LinkedIn offers you the
Online shoppers are rejoicing over Instagram’s latest shoppable photos feature. Meanwhile, LinkedIn is keeping professionals in the know with a new “Salary” search feature, and Facebook is keeping its promise
As social media marketers, we’re always keeping an eye on what is working for other companies on social media. These days, many companies are using social media for their marketing
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
