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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
We Absolutely Love Blogging and Why You Should Too
At Katie Wagner Social Media, we love to blog! We blog for many of our clients who represent a variety of industries. We also write about our expertise; digital marketing
Pinterest Video is on the Way: What to Know
Video plays such a huge part in social media; it’s no surprise that platforms emphasize the format. The battle between Snapchat and Instagram continues while Pinterest ramps up video for
Bringing Down The House (Wine)!
At KWSM, we have regular in-house happy hours on Fridays. This means we shut the laptops, stop the work, and the entire team gathers in the conference room to sit
Mistakes to Avoid When Establishing a Successful LinkedIn Page
Since the site was created in 2003, LinkedIn has continued to grow as one of the most popular social media sites and has become the number one social site for
Pinterest Ads Will Now Reach People More Efficiently
Pinterest announced a new auction-based way advertisers can buy available ad space for their business to reach customers more efficiently. That’s right; now the social media platform is enabling
Twitter Moments Puts You In The Driver’s Seat
Twitter is opening up its “Moments” feature for businesses and brands, Facebook is making your birthday even better with personalized video montages, and Instagram Video has now found its way
Instagram Stories vs. Snapchat Stories
Last week, Instagram introduced their newest feature, Instagram Stories and gave the world a serious case of déjà vu in the process. The app that’s best known for its perfectly
The Most Important Social Media Trends This Year
To be successful marketing your company on social media, you must stay up-to-date with the latest techniques that are popular in the digital marketing space. Understanding how platforms change, and