The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Facebook knows you see the videos in your timeline; now it wants you to hear them with a new autoplay feature. Meanwhile, Instagram is celebrating kindness with its worldwide Instameet
A call to action (or CTA) is text or a graphic that prompts the user to click or otherwise engage with the brand. We’d argue they’re one of the most
You’ve been told there is a right way and a wrong way to market your business online. But in reality, there’s no one-way to do things. As social media professionals,
If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension of who is seeing and interacting with
Building up your personal profile and professional network on LinkedIn is key for not only your professional development but also for the growth of your business. Your company LinkedIn page
From Twitter to Instagram, hashtags are an essential part of building your social media presence and getting visibility in a whirlwind of posts. Hashtags not only help drive new users
Distractions are often an issue in the workplace. From conversations with co-workers at the water cooler to that colleague who routinely stops by your office to ask a quick question
The Super Bowl isn’t just for the big screen anymore! The big game has gone digital with a reported 64 million people watching and interacting on Facebook, and 44 million
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
