The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Auditions are out, and Instagram role offers are in when it comes to Hollywood blockbusters. Meanwhile, Twitter is looking for an edge in the live social media broadcasting battle and
Let’s take a trip down memory lane for a moment, shall we? You wake up on a Sunday morning, let’s say 10 years ago. You slip on your coziest
With a recipe and some creativity, you can concoct a powerful drink that’s perfect for satisfying your taste buds. But while some like cocktails that are smooth and subtle, others
As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying
Facebook’s relentless effort to undermine and clone Snapchat took another step, as the platform launched Messenger Day, allowing users to record and share the highlights of their day with their
When it comes to publishing, Facebook provides you a wide array of tools to make your social media presence successful. But are you taking advantage of everything Facebook has to
It can be tempting for brands to bombard Millennials in an avalanche of emojis and hope for the best, but this generation is a more nuanced demographic than you
Facebook Inc. made major moves last month with the release of several app updates. Instagram shocked the industry with their multiple post feature, but before that WhatsApp changed the game
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
