The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
What’s the fun of eating a delicious meal if you don’t show it off on your social media channels! It’s no secret that we love donuts here at Katie Wagner
Whether your NCAA tournament bracket is flourishing or busted early on, March Madness is on the minds of loyal college basketball fans and even those who jumped on the bracketology
SSHH! Quiet! Video producers and marketers, do you hear that? That’s the sound of all the money you could be making with Twitter’s newest pre-roll ads via Periscope! Meanwhile, LinkedIn
Running a Facebook Group is one of the best ways to build a bona fide community for your brand. Groups allow for more engagement and greater reach than Facebook Business
Beyonce and Lady Gaga aren’t the only ones making headlines this festival season. The biggest music festival of the year is here; companies are using the trendy event to bring
April Fool’s Day can be every business’ Christmas, and some don’t even realize it. This is an opportunity to get a little crazy and very creative. Whether you work in
If you owned a brick and mortar store, you wouldn’t ignore the chime when someone walks in your front door. So why would you delay responding to a potential customer
You don’t need the luck of the Irish to pull off a great St. Patrick’s Day campaign! For this festive holiday, businesses typically stick with the usual holiday graphics, discounted
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
