The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Whether you’re using Snapchat for the fun filters or scanning the Discover section for the latest news, Snapchat is a social platform that’s becoming a one-stop shop for users across
Service, please! If you feel it’s time to up the ante on your food photography, I’m here to deliver. While it’s easy to create photo-friendly situations at home when
Searching for your dream career can become a full-time job. Fortunately, social media and blogging provide job candidates with a unique way to showcase their fit for a position even
As a marketer or business owner, have you been looking for an easier way to generate leads? LinkedIn is finally giving you another option. Meanwhile, the lines between Facebook and
Tweeting is easy. Anyone can share their thoughts in 140 characters or less. Getting users to click on your tweets, however, is another story. With over 100 million daily active
So you’ve started a Facebook company page. Great! You’ve taken the first step towards marketing yourself, and your business, online. Facebook is by far the most popular social media channel
With any holiday comes the opportunity for social media success. April Fool’s is no exception, and we offered you some silly, yet effective tips to creating the best April Fool’s
At KWSM, we love a good story, and the HBO series Big Little Lies captivated our office. With a cast of relatable characters and an entertaining plot line, it was
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
