The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Have you ever gotten a text in all caps and wondered, “Why on earth is this person shouting at me?” That’s exactly how your subscribers feel when they see an
How many times have you read a news article online, only to find out it wasn’t true? On social media, anyone can say what they want with little to no
Ready, set, action! Since Facebook Live appeared on our Newsfeeds, we’ve been able to see many companies use the video feature in a variety of creative ways. From polling audiences
It’s no secret that great marketers are also extraordinary storytellers. But, how do you tell a captivating story with few or no words at all? A normal human brain processes
In a scenario fit for a scene straight out of Game Of Thrones, Snapchat has knelt before Instagram and handed over its crown as the social media giant has taken
No, we aren’t talking about coming down with a nasty case of the chicken pox. But ‘Going Viral’ is not so dissimilar from what its name suggests. We’d even argue
There’s a party going on in your industry on Twitter where specialists and newbies alike gather to discuss the latest trends, news, tips, and tricks in the biz. But don’t
If you think you can get away with “Read Our Newsletter” as a compelling subject line, think again. We’re sorry to be the bearer of bad news, but this subject
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
