The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Bullseye! Business networking juggernaut LinkedIn is introducing new targeting capabilities that will give marketers a competitive edge with their social campaigns. Meanwhile, Pinterest is ditching its “like” button, and social
Social media is a fantastic customer service tool. It definitely beats sitting on hold for hours with a company, waiting for someone to address your concern. With so many companies
Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond
Last week, Starbucks launched a new Frappuccino called the ‘Unicorn Frappe,’ and it took the world by storm. With the Instagram-worthy colors and sparkles, coffee drinkers and non coffee-drinkers alike
They don’t call it social media for nothing! Sometimes when it comes to connecting and marketing to an audience online, collaborating with others is key. After all, you can’t make
Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the
Facebook is giving artists, designers, and developers the tools they need to take their artistic expression to the next level with its latest AR camera capabilities. Meanwhile, digital marketers may
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
