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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
The 24K Magic of Bruno Mars’ Instagram
Bruno Mars sure knows how to get the party going on Instagram with his 8.7 million followers. Take your Instagram boogie over to his account, @brunomars, and you’ll see how
Social Media Content That Will Help You Gain Your Audience’s Trust
Social media gives companies the ability to make direct connections with their target audience. From having a light conversation over Twitter to answering a question in a Facebook comment, there
How to Maximize Company Branding Through LinkedIn Pulse
Professionals and their company leadership are realizing the value of LinkedIn. From the update feature and company pages to the power of the Pulse, LinkedIn plays an essential role in
Facebook Goes Long, Twitter Explores, LinkedIn’s Redesign | Social Media Trends
Facebook is giving longer videos a boost in a move to emphasize native, integrated, and live video across the platform. Meanwhile, Twitter is adding a new “Explore’” tab which will
The Social Media Audit
The word audit can often incite panic-stricken thoughts of tax season and bank accounts, but did you know an audit could be an incredibly powerful social media tool? Don’t let
The Important Role Social Media Plays in Crisis Management
At some point in your professional career, your company, or the company you represent, may have the unfortunate responsibility of managing disgruntled customers. In today’s fast-paced world, we consume media
4 Steps to Connect with the Right Audience on Social Media
Social media is a competitive arena, full of marketers trying to promote their products and services. It’s more than just getting the most amount of followers. Understanding who to
LinkedIn Gets a Makeover for Productivity and Success
LinkedIn desktop, is that you? You’re looking extra beautiful! LinkedIn has been teasing us for weeks, but the professional social media platform finally shared its new desktop look. The update