The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Advertisers and creators: Facebook is encouraging you and your team to share content in the Creative Hub! Meanwhile, LinkedIn is adding extra insights to Profile Views, and Pinterest has big
Pinterest has evolved far beyond a place to find the perfect wedding dress or to discover a recipe for a mouthwatering lasagna dish made from scratch. The social bookmarking platform
Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels
It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared towards you. Celebrity endorsements
When it comes to Facebook reviews, stars are the currency of choice. A high star-rating on Facebook proves that your company is reliable and that your customers are happy enough
With summer, we celebrate warmer weather and longer days. Like the changes in weather, social media content can also affect our mood and the way customers consume content. From beach
Your Twitter feed looks a little different! The social giant refreshed its look, revealing a cleaner interface that not only looks better but runs faster and smoother too! Meanwhile, Facebook
The social media highway is a crowded one. To be successful in such a crowded space, it’s essential that you go the extra mile if you wish to get ahead
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
