The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Average cost of a super bowl ad in 2017? $2.5 MILLION. While a spot in one of the year’s most watched televised events might not fit your advertising budget, that
The kids are back to school, temperatures have dropped a few degrees, and the leaves are making their way to the ground. Autumn is coming! And we’re super excited, not
The act of joining a group or club is a relatively easy task. The hard part is deciding what’s worth devoting your time to. Naturally, people want to choose things
Twitter, Facebook, and Instagram didn’t exist 16 years ago. But the events that transpired on September 11th, 2001 are remembered every year through images from those who reflect that fateful
Social media proved itself to be a powerful lifeline in the wake of Hurricane Harvey. While social media has played a large role in emergency situations before, Harvey marks the
Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than
If you didn’t read The Five People You Meet in Heaven, here is an overview. The protagonist dies (spoiler alert) and goes to heaven where he meets five people from
Netflix? Amazon Prime Video? According to Facebook, they are all just old news! The social juggernaut is gearing up to release its highly anticipated new video hub ‘Watch.’ Meanwhile, Instagram
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
