The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Put your wallet away. Although paying for followers might seem like a quick fix, it can do more harm than good. We know it might be tempting, but trust us!
Don’t be afraid! Halloween is the perfect time to ignite your social media channels and kick off the holiday season strong. With inspiration lurking around every corner, there’s no reason
It’s inevitable. You know, when you feel like your brain is going to combust because you can’t put simple words together to form the perfect sentence that conveys what you
When you walk into a room filled with people you don’t know, the best thing you can do is to dive in and start finding people that you vibe with.
The content you create for your social media channels is your bread and butter. If your reach, engagement or fans are slowly shrinking, you need to up your content game.
Twitter is doubling up on the character fun! The platform will now allow tweets of 280 characters, twice the length of the 140-limit we’ve known for years. One burning question:
While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on a single network. Usually, we see this
In todays world a quick promotion from a former Bachelor contestant or Kardashian can take a company out of obscurity and straight into the public eye. Today’s generation of influencers
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
