The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Frustrated with conversion rates? Invest in a landing page! A landing page is typically classified as a stand-alone page that promotes a particular service, product, or element of your business.
Facebook is taking aim at people begging for likes and comments. The platform will no longer display prominently in the newsfeed “spammy” posts that beg for user engagement in an
People from all around the world used social media to collectively experience this year’s most important events, milestones, and trends – from pop culture to cultural movements. As 2017 comes
Whether your business is in its first year or its 30th, brand awareness is always essential for growth. That’s where social media comes into play. It allows you to make
Telling a story and sharing a story may sound like one in the same, but the two methods couldn’t be more different. When you tell a story, you’re crafting the
In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels.
If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social
Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
